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Chiq & Shad – two fonts, one family
The name suggests it: the Chiq is based on a well-known system font from Apple's classic Mac OS operating system.
By revamping and expanding good old “Chicago“, I want to make that 90s tech charm available for the future. The model consisted of just a single style and inspired me to create “Chiq Bold,” which later became the starting point for the entire font family.
The idea of creating a typeface whose vectors were constructed as simply as possible also played a role. The appearance of digital type is described using mathematical vectors that are defined by a series of corner and curve points - the anchor points. And some technical applications still require a font that is as simply defined as possible and has as few anchor points as possible.
The shapes of the Chiq are constructed according to a very simple principle. The contrast of stems and hairlines becomes more pronounced towards the bolder cuts. A few basic shapes form the framework for all characters. The shapes are very regular and sometimes form somewhat unusual figures, which has a negative effect on readability and makes the font rather unsuitable for long passages of text, but results in a very even typeface. This is particularly true for the extra-wide “UltraExpanded,” which is so wide that you can no longer recognize word images but literally have to spell them out. In this way, words are turned into letter bands with a great decorative effect.
With variants from “Light” to “Black”, from “Normal” to “Ultra Expanded” and the italics, Chiq reaches beyond its archetype. This opens up a wide range of uses. It is even clearer, even more sober, and to a certain extent speaks an even more modern formal language.
Chiq is also a variable font! This means that there are not only the usual individual styles (a font file for each variant), but when using the variable font you have all the variations available in a single font. And any intermediate level can also be created and displayed with it (assuming the software supports this still young font format).
The »Shad« is the almost illegible cousin of the »Chiq«. As the name suggests - it consists of the shadows of the letters. And the bolder the font style, the stronger it is. The “Light” only has a thin shadow, while the “Black” casts a very deep, broad shadow.
Unlike Chiq, Shad is only available as “static” fonts (individual font files for each variant). Due to the different geometry of the shadows of different strengths, a variable font is unfortunately not technically feasible.
Shad only consists of the letter shadows, the corresponding letter remains transparent, i.e. without filling. The “metrics”, i.e. the spacing and character widths, correspond to those of Chiq, so that both fonts can be placed congruently on top of each other.
When you combine and play with the two fonts, very attractive effects quickly emerge. Shad brings a bit of 3D into typography.
Chiq Light
Chiq Light
36.00 $36.00
Chiq Light Expanded
Chiq Light Expanded
36.00 $36.00
Chiq Light Expanded Italic
Chiq Light Expanded Italic
36.00 $36.00
Chiq Light Italic
Chiq Light Italic
36.00 $36.00
Chiq Light Ultra Expanded
Chiq Light Ultra Expanded
36.00 $36.00
Chiq Light UltraExpanded Italic
Chiq Light UltraExpanded Italic
36.00 $36.00
Shad Light
Shad Light
27.00 $27.00
Shad Light Expanded
Shad Light Expanded
27.00 $27.00
Shad Light Expanded Italic
Shad Light Expanded Italic
27.00 $27.00
Shad Light Italic
Shad Light Italic
27.00 $27.00
Shad Light Ultra Expanded
Shad Light Ultra Expanded
27.00 $27.00
Shad Light UltraExpanded Italic
Shad Light UltraExpanded Italic
27.00 $27.00
Chiq Regular
Chiq Regular
36.00 $36.00
Shad Regular
Shad Regular
27.00 $27.00
Chiq Bold
Chiq Bold
36.00 $36.00
Chiq Bold Expanded
Chiq Bold Expanded
36.00 $36.00
Chiq Bold Expanded Italic
Chiq Bold Expanded Italic
36.00 $36.00
Chiq Bold Italic
Chiq Bold Italic
36.00 $36.00
Chiq Bold Ultra Expanded
Chiq Bold Ultra Expanded
36.00 $36.00
Chiq Bold UltraExpanded Italic
Chiq Bold UltraExpanded Italic
36.00 $36.00
Shad Bold
Shad Bold
27.00 $27.00
Shad Bold Expanded
Shad Bold Expanded
27.00 $27.00
Shad Bold Expanded Italic
Shad Bold Expanded Italic
27.00 $27.00
Shad Bold Italic
Shad Bold Italic
27.00 $27.00
Shad Bold Ultra Expanded
Shad Bold Ultra Expanded
27.00 $27.00
Shad Bold UltraExpanded Italic
Shad Bold UltraExpanded Italic
27.00 $27.00
Chiq Black
Chiq Black
36.00 $36.00
Chiq Black Expanded
Chiq Black Expanded
36.00 $36.00
Chiq Black Expanded Italic
Chiq Black Expanded Italic
36.00 $36.00
Chiq Black Italic
Chiq Black Italic
36.00 $36.00
Chiq Black UltraExpanded
Chiq Black UltraExpanded
36.00 $36.00
Chiq Black UltraExpanded Italic
Chiq Black UltraExpanded Italic
36.00 $36.00
Shad Black
Shad Black
27.00 $27.00
Shad Black Expanded
Shad Black Expanded
27.00 $27.00
Shad Black Expanded Italic
Shad Black Expanded Italic
27.00 $27.00
Shad Black Italic
Shad Black Italic
27.00 $27.00
Shad Black UltraExpanded
Shad Black UltraExpanded
27.00 $27.00
Shad Black UltraExpanded Italic
Shad Black UltraExpanded Italic
27.00 $27.00
Chiq Ultra Expanded
Chiq Ultra Expanded
36.00 $36.00
Chiq Ultra Expanded Italic
Chiq Ultra Expanded Italic
36.00 $36.00
Shad Ultra Expanded
Shad Ultra Expanded
27.00 $27.00
Shad Ultra Expanded Italic
Shad Ultra Expanded Italic
27.00 $27.00
Chiq Expanded
Chiq Expanded
36.00 $36.00
Chiq Expanded Italic
Chiq Expanded Italic
36.00 $36.00
Chiq Italic
Chiq Italic
36.00 $36.00
Shad Expanded
Shad Expanded
27.00 $27.00
Shad Expanded Italic
Shad Expanded Italic
27.00 $27.00
Shad Italic
Shad Italic
27.00 $27.00
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